Top 5 hiring trends for hospitality

Top 5 hiring trends for hospitality

25-Feb-2014
Each year there are new advances in technology which help to shape the hiring process and 2014 is no different.


It’s important for businesses in the hospitality industry to stay up-to-date on upcoming hiring trends in order to streamline their recruitment process and reduce their cost per hire.


Here are the top five hiring trends we’re predicting for 2014.


1.  Growth in social recruitment 

 Finding staff through social - but work-related - networks is becoming an effective way to recruit, due largely to the popularity of LinkedIn.  While LinkedIn caters to the white collar professional market, 2014 will see a growth in other platforms, such as Workible, which are taking care of the non-executive market.  This is a benefit for businesses in the hospitality industry as no other platform has sufficiently catered to its market.


Steer clear of Facebook.  As others have experienced (to their detriment) Facebook is the domain of people’s social lives and they don’t want jobs mixed up with photos of kids, dogs and what they were up to last Saturday night!


2. Increase in mobile recruitment

 For most of us, our phones are now the first thing we reach for in the morning and the last thing we look at at night.  To reach top talent you need to communicate with them via the channels they use everyday - and that’s on their mobile phones. Mobile is also well suited to the hospitality industry where managers are more often on their feet than sitting behind a desk.


As job boards become more and more irrelevant, apps will take the place of websites (including mobile websites) as they service the instant gratification needs we now take for granted.  Smart recruiters know good talent doesn’t hang around so, if you want to get the best access to the best people, get to them quickly - on their mobile devices. 


3. Video interviews becoming more common

 Video interviewing platforms are springing up left, right and centre and not only save time (and therefore money) but also allow employers to see the person behind the resume.  And with video on mobile devices, it’s a natural migration as we move to mobile recruitment. 


Video interviewing provides a great way to shortcut the initial selection process by seeing the person behind the resume before spending the time and energy meeting the candidate face-to-face. This is especially important in industries such as hospitality where employers often don’t get the luxury of lengthy recruitment periods.


4. Employee experience becomes important

 In 2014 a new company focus will emerge - and that’s the one of employee experience. 


To win top talent companies are now realising an employee’s experience within an organisation is every bit as important, if not more so, than the customer’s. 


Great employee experience not only makes for a great customer experience but it also creates advocates for an organisation and drives down recruitment and staff replacement costs in more ways than one. 


Firstly, staff stay longer.  Secondly, staff refer their friends to an organisation they love thus providing companies with lower - if not zero - talent searching costs.


5. Employees have more power

 Generations X and Y are more informed and more discerning about the choices available to them – including their employment prospects.  The war for talent coupled with more of these generations moving into the mainstream workforce means there will be a significant power shift from employer to employee.


Rather than the employer having all the choice, job seekers will be carefully screening their preferred companies to see who is going to give them what they want - and it’s not all about money.  Generations X and Y want fulfillment, a sense of belonging and want to enjoy what they’re doing - which is why employee experience is all-important in the next decade. 


Good talent at all levels will have more choice available to them than ever before and it’s the employers that will now have to fight for the best of them. By staying on top of these upcoming trends, businesses in the hospitality industry can shorten their recruitment process and have a better chance of hiring top talent.


For the original article from Hospitality Magazine click here.