Rebooting the Store POS

Rebooting the Store POS

10-Dec-2012
Another RIS News Tech Trends study "The Future is Now" highlights the blending of the physical and digital channels which is underway in retail in the USA (and more advanced than in Australia), which involves a complex new set of challenges for retailers, however for customers it is just shopping.




On the one hand, socially active, mobile savvy, always-on consumers demand a more fulfilling store experience. On the other, it is easier than ever to disappoint them, their expectations heightened by richer online experiences and access to product knowledge at their fingertips. Retailers will need to activate a number of new key capabilities in stores to provide a sticky shopping experience. These include personalized sales and customer service, richer product information via sales associates and digital displays, faster checkout via mobile points of sale with new payment options, and the integration of the social chatter and mobile convenience in the store environment.  


The most transformative element in the store again will be mobility; not just enabling customer mobility through apps, geo-fencing, geo-location based rewards and coupons, but in-store mobility for the retailer. Mobility enables the store to drive efficiency in processes, and for store associates to be more informed so they are able to provide a much higher level of service and personalisation to improve the overall shopping experience. Knowing right away on the shop floor that the last tangerine tank top is still available in a size 6 in the backroom or in another nearby store, and having the execution ability to hold it for the customer to pick it up then, or get it delivered to their house the next day - is a big win.

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