Improve technology offering and increase sales

Improve technology offering and increase sales


Improve your technology offering and increase sales

According to August 2013 estimates from the Australian Bureau of Statistics, more than 50% of online retail purchases are made through overseas-based retail websites. In the 2011-2012 $6.23 billion of purchases were imported into the country, while $4.55 billion was spent on online retailing locally.

It seems many Australian ‘bricks and mortar’ retailers are not embracing the new retail environment, where shopping online and finding a good deal with inexpensive postage has become standard practice for the big online-only retailers.

There are a few simple ways businesses can improve their technology offerings in order to improve their sales both in-store and online. 

The website is often the first place consumers will go looking for information, and as a result must be a source of quality information and consistent branding. With many shoppers taking to their phones or tablets to find information, your site should have an easy to navigate interface with a simple purchase process. 

With the rush to adapt to changing technologies, the in-store experience can be overlooked. By using a number of touch point’s in-store, a customer will experience a more streamlined experience which is instant and interactive, and can’t be replicated by e-commerce. David Choi, Market Development Manager at Hewlett-Packard will present a session at Retail Conference on September 24th on this topic, and will describe how retailers can boost sales by using the right mix of technology both in-store and online.

For the original article from visit the LinkedIn website.