Improve technology offering and increase sales

Improve technology offering and increase sales

09-Oct-2013

Improve your technology offering and increase sales

According to August 2013 estimates from the Australian Bureau of Statistics, more than 50% of online retail purchases are made through overseas-based retail websites. In the 2011-2012 $6.23 billion of purchases were imported into the country, while $4.55 billion was spent on online retailing locally.

It seems many Australian ‘bricks and mortar’ retailers are not embracing the new retail environment, where shopping online and finding a good deal with inexpensive postage has become standard practice for the big online-only retailers.

There are a few simple ways businesses can improve their technology offerings in order to improve their sales both in-store and online. 

The website is often the first place consumers will go looking for information, and as a result must be a source of quality information and consistent branding. With many shoppers taking to their phones or tablets to find information, your site should have an easy to navigate interface with a simple purchase process. 

With the rush to adapt to changing technologies, the in-store experience can be overlooked. By using a number of touch point’s in-store, a customer will experience a more streamlined experience which is instant and interactive, and can’t be replicated by e-commerce. David Choi, Market Development Manager at Hewlett-Packard will present a session at Retail Conference on September 24th on this topic, and will describe how retailers can boost sales by using the right mix of technology both in-store and online.

For the original article from visit the LinkedIn website.