How can mobile POS technology reduce basket abandonment in store?

How can mobile POS technology reduce basket abandonment in store?

19-Sep-2013



“Fed up” and “frustrated” is how most customers would describe their experience of standing in long queues. Worse still, from a retailer’s perspective, is the prospect of them abandoning their basket and walking out of the shop.


Recent research from retail technology provider Omnico has revealed consumers in the UK are only willing to queue an average of 5 minutes 54 seconds before walking out of a store.


Bill Henry, chief executive at Omnico, says mobile point of sale (PoS) is one way of reducing queue lengths and helps to eliminate in-store basket abandonment.


Mobile PoS helps retailers spend valuable time with their customers, providing assistance and advice on the shopfloor, while making lengthy queues a thing of the past.


It also uses less space in store than extra till points would.


Henry says: “Queuing is a pet hate of many people in the UK and has a detrimental impact on retailers, both in terms of abandoned baskets and long-term loyalty. Our study found that more than half (56%) of shoppers said that they wouldn’t return to a store if they had a bad queuing experience.”


Retailers including Paperchase have tested mobile tills in a bid to reduce queue lengths and duration. Henry says they can help in-store conversion rates and improve loyalty.


He adds: “The only major decision customers should make in your store is what to buy - not whether they join a long queue.”


For the original article from Retail Week click here.