Hot Technology at Work

Hot Technology at Work

04-Jun-2013
Tweets, touchscreens, and “likes” should no longer be foreign phrases to savvy business owners. The ubiquity of social media, mobile e-commerce sites, email and more makes it clear that technology is playing a growing role in how companies are interacting with their customers.



 
While most businesses are embracing technology, it can be hard to determine which services will yield the biggest benefits. The most important thing to keep in mind is “how will the customer experience be affected?”
 
In most cases, customers are looking for a quick, helpful, personal interaction. So any technology you use to communicate with them should enhance these aspects of their experience. Check out the following examples of ways that your business could be using technology to keep your customers happy.
 
Point-of-sale systems
The latest point-of-sale (POS) systems offer technology that caters specifically to your needs, ultimately resulting in a more positive experience for your customers. Because of the usually low total cost-of-ownership and options that can be easily adapted and leveraged down the road, these systems more than prove their worth, especially in retail and hospitality settings. Many systems, like the HP RP7 Retail System, have a variety of optional POS add-ons that help business owners tailor the system to fit their needs. Plus their often polished, high-tech design impresses patrons, giving the impression that your business is in-the-know when it comes to customer service.
 
Mobile POS
Mobile POS systems have become increasingly common with popular retailers such as Home Depot, Nordstrom, and more. What is it? Basically, when POS functionality is added to mobile devices such as tablets and smartphones, those devices can be used to complete transactions. This allows retail employees to check people out from anywhere in the store. The major benefit to consumers is that they will most likely not have to wait in line to buy something—the sales person who was helping them on the floor can take care of them on the spot.
 
Digital signage
In-store signage has come a long way from handwritten price tags and posters. These days, digital signage can provide a much more comprehensive customer experience than just displaying a sale price. Interactive displays allow retail store patrons to do everything from product research to virtually trying on clothes. Plus, many displays give the option to make a purchase on the spot, completing the whole shopping experience from start to finish with just a few clicks of a button.
 
Don’t forget your website
Websites are very obviously nothing new, but with all of the exciting options provided by emerging technology, they can sometimes get put on the back burner. Business owners often forget that their website is most likely the first impression a customer gets when researching products or attempting to contact their business.
 
Websites can provide important metrics for companies looking to understand what motivates their customers. Additionally, those browsing a website for information may also have the instant opportunity to purchase if they like what they see. In order to take advantage of these major benefits that can have a big effect on the bottom line, it’s of the utmost importance that a business continually updates its site to ensure a high-quality experience from start to finish.
 
While utilizing technology can make a world of difference in customer service, it’s important to first assess your business and figure out what needs or problems you have that technology can solve. How does your business interact with people on a daily basis? And how do these interactions need to be improved? What client service issues have you had in the past? Ask yourself these questions to figure out the best way that technology can work for you—and your customers.

To view the original article at HP, please click here.